<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jenny Kästel]]></title><description><![CDATA[Strategic Communication, Personal Branding Expert]]></description><link>https://www.jennykastel.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 20 Jun 2026 10:27:42 GMT</lastBuildDate><atom:link href="https://www.jennykastel.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[No one is watching, let's just do the thing]]></title><description><![CDATA[The last few days my algorithm has been showing me content with a simple message: no one is watching. People showing themselves starting new hobbies, failing, trying again, putting themselves in situations they find awkward or embarrassing. All with the same point: no one is watching, so go live your life. By the Adriatic Sea, somewhere between a bike ride and a run. And I find this deeply liberating and it's finding me at exactly the right time. I'm also almost a bit annoyed at myself for...]]></description><link>https://www.jennykastel.com/post/no-one-is-watching-let-s-just-do-the-thing</link><guid isPermaLink="false">6a2183861f44c606b374624d</guid><pubDate>Thu, 04 Jun 2026 14:21:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e611f_1e0ccc6904014cba9ecb196e6e3173fd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenny K</dc:creator></item><item><title><![CDATA[Thinking out loud: retail spaces, co-creation and belonging]]></title><description><![CDATA[Being a person who spends a lot of time in the world of sports and outdoors — both professionally, with digital content and ecommerce, and personally, as a consistent participant in community bike rides and run clubs across Innsbruck — I've been thinking about retail spaces for a while. There is a shift happening in how brands build relationships with their customers, and I don't think it's a trend. I think it's a response. A response to digital exhaustion, to shallow online connections, and...]]></description><link>https://www.jennykastel.com/post/community-as-conversion-retail-spaces-co-creation-and-belonging</link><guid isPermaLink="false">6a0dccbcdd66a932def96dd6</guid><pubDate>Wed, 20 May 2026 15:40:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e611f_6d201ef573484cdc8dc92e2ebe8421dd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenny K</dc:creator></item><item><title><![CDATA[Communication is not information: reflection on culture, language and misunderstandings ]]></title><description><![CDATA[Before we get into this properly — no, this is not going to be a post about Austrian culture or whether I personally enjoy living here. Those of you who know me well already know there is plenty to unpack there.]]></description><link>https://www.jennykastel.com/post/communication-is-not-information</link><guid isPermaLink="false">69fe3d28ecab90113751c69f</guid><pubDate>Fri, 08 May 2026 19:47:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e611f_ac793ca0d50f4889ad6e51803650ae9c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenny K</dc:creator></item><item><title><![CDATA[Thinking out loud: personal branding]]></title><description><![CDATA[Somewhere over the past two years, I gradually stopped paying attention to my own positioning, growth, and profile in the job market. To give myself some grace, it’s been a busy and transformative few years, and I'm the first to admit my career is not always my top priority. But heading into yet another summer of change, I’ve started thinking more intentionally on what comes next, because frankly — I'm not sure. I’m considering myself to be a resourceful person, someone who tends to think...]]></description><link>https://www.jennykastel.com/post/thinking-out-loud-personal-branding</link><guid isPermaLink="false">69fcbef5666cfccd941746c6</guid><pubDate>Thu, 07 May 2026 17:25:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e611f_2cf8949cab2944b791c9eebe4fe181fe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenny K</dc:creator></item></channel></rss>